AI in Media and Safety – OpenAI’s Film “Critterz” & Deepfake Scams

 

Artificial Intelligence is rewriting the rules of storytelling and media—but not without risks. On one side, OpenAI is backing “Critterz,” an AI-generated animated film set to premiere at Cannes. On the other, deepfake scams are spreading online, misusing AI to push fraudulent weight-loss products with fake celebrity endorsements. Together, these stories show both the promise and peril of AI in media.

“Critterz” – The First AI-Backed Film at Cannes

OpenAI is pushing into entertainment by supporting the animated film Critterz. The project uses AI tools to help create visuals and scripts, showing how creative industries can benefit from generative AI. Its Cannes debut will mark a major milestone for AI in filmmaking, opening doors for AI-powered storytelling.

Deepfake Scams – The Dark Side of AI Media

Meanwhile, deepfake technology is being abused. Recent scams used AI to create fake videos of celebrities endorsing weight-loss products. These manipulations are almost indistinguishable from reality, highlighting the dangers of synthetic media when placed in the wrong hands.

AI Regulation and Safety Concerns

These contrasting examples underline why AI regulation is urgently needed. While AI can empower creativity, it can also fuel misinformation. Regulators and tech companies must strike a balance—encouraging innovation like Critterz while preventing misuse like deepfakes.

Conclusion

AI is transforming media in both inspiring and dangerous ways. With projects like Critterz, the future of cinema looks exciting. But the rise of deepfake scams shows the need for strong safeguards. The challenge is to harness AI’s power without letting it undermine trust.